As a seasoned marketing professional, I’ve found that keeping a log of all of my marketing campaigns is an incredibly useful tool. You too will discover the benefits of Marketing Campaign Logging. There are several benefits to keeping a log of all of your...
And now we get to the point: What’s with all this nonsense about Stoic Marketing? In this period there was a culture of what could be called personal writing: taking notes on the reading, conversations, and reflections that one hears or engages in oneself;...
Months of hard work and we are now running Signal Flare v2.0. A major upgrade with all the features you’ve been asking for. Let me tell you all about it. Perhaps the most sought after feature is the ability to color code your annotations. It’s an obvious...
The good news is that it’s never been easier to measure your online marketing. The bad news is that it’s never been harder to understand what parts of your marketing plan is working. The data we are collecting with Google Analytics, Mixpanel, or Amplitude...
Do you harbor resentment toward your analytics? Are you afraid to show other people your results? Are you feeling anxious or shameful when you think about your metrics? Take comfort, you are not alone. This is not your fault. It’s going to be okay. We have a...
