As a seasoned marketing professional, I’ve found that keeping a log of all of my marketing campaigns is an incredibly useful tool. You too will discover the benefits of Marketing Campaign Logging. There are several benefits to keeping a log of all of your...
And now we get to the point: What’s with all this nonsense about Stoic Marketing? In this period there was a culture of what could be called personal writing: taking notes on the reading, conversations, and reflections that one hears or engages in oneself;...
A few weeks back we announced our next experiment in Marketing In Public. It’s now time to dig into the details of Stoic Marketing and share some results. I'm starting a new social marketing experiment today and running for a month to see if can build my...
It has never been easier to start a company and it has never been harder to make it successful. We hear stories about the Great Resignation and how everyone and their brother is starting their own business. I’m a member of this cohort and I’ve quickly...
In the content marketing battle for viewers quality over quantity wins the day. This is particularly true when you don’t have user generated content (UGC). Your content needs to both stand out and be engaging. Today’s search engines are honing in on...
The good news is that it’s never been easier to measure your online marketing. The bad news is that it’s never been harder to understand what parts of your marketing plan is working. The data we are collecting with Google Analytics, Mixpanel, or Amplitude...
